Pilsner Urquell

‘Every gold has its story’

In occasion of the XXII Winter Olympics in Sochi, Pilsner Urquell – a longtime partner of the Czech Olympic Team – prepared a limited edition of Olympic collector’s coasters.
Each one of the set of six coasters represents one Czech gold Olympic story, and is connected with the location of the Olympic Games where it took place.

I was chosen to represent Kateřina Neumannová’s victory in Turin, who gained the gold medal in Cross-country skiing.

I tried to convey the ‘travel’ that the athlete goes through during his path, with all the landscapes, the stories, the cultures and the languages he carries with him.


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